Nike 78 is a collaboration between Nike and the designer Paul Jenkins. 78 leading artists, agencies and creatives have been asked to challenge, deconstruct and reinterpret the running shoe.
Scheybeler+company are designing a multi-device web archive that documents the 78 project outcomes. We are also working with fine art fabricators Dunstan James and Fred Rigby on the final piece of work in the series, which will involve a mid-summer, pagan sacrifice.