Belstaff created Origins, a contemporary twist on some of their classic products. The collection looks and feels very different to its parent - but its essence is the same: “protecting you to venture free”.
‘Lightness’ drives the art direction. Light materials, light weight, light effects.
Connecting authentically with Belstaff’s aviation origins, the antique parachute billows in the wind, conveying lightness and motion.
Against the elements. Light, water, wind and heat - the message is protection.